
Matthew T. Grant, PhD at Aquent |
Q. What is best for a marketer who has about 18 years experience in all kinds of marketing areas: To stay a generalist and become a knowledge center for others or to specialize in a specific area and become an expert?
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Q. Coming from a nonprofit how will I prepare myself to jump into the for-profit industry? What classes should I be taking and which magazines should I be reading?
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